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Index/14·Sales Funnel

Case study 14

Multi-Funnel Email Automation Build

Jeanett Haagh - Mindset & Energy Coach

Year2026
Duration3 weeks
CategorySales Funnel
Stacksysteme.io
Multi-Funnel Email Automation Build for Jeanett Haagh

Jeanett came back for a bigger build: three funnels in systeme.io - a lead magnet, a mid-ticket offer, and a flagship offer - designed to run as one connected system. The real work wasn't the pages. It was mapping every path a contact could take and making sure the right thing happened at every stage, tested end-to-end before handover.

01

The brief

Second project, bigger scope. Not one funnel - three, meant to behave as a single system. A lead magnet to build the list, a mid-ticket offer to build trust, and a flagship offer to close it. The real brief wasn't the funnels themselves. It was making sure any contact, regardless of which one they hit first, only ever saw the right offer at the right time.

02

The build

Three funnels built in systeme.io - opt-in, mid-ticket, and flagship - each with its own checkout, thank you page, and password-protected delivery page. The opt-in page ran two capture methods, an inline form and a popup triggered on button click, both mobile-tested and wired into separate automation rules. SEO fields - title, description, keywords, social share image - went on every page, not just the money pages. The harder part sat underneath: a full workflow map covering the opt-in welcome sequence, a mid-ticket promo sequence with a conditional exit if someone already bought, a mid-ticket purchase trigger that auto-unsubscribed contacts from that promo and enrolled them in the flagship promo, and a flagship purchase trigger that fired its own welcome sequence, a content drip, and an unsubscribe from every promo sequence still running. Every stage checked tags first - nobody got pitched something they already owned, no matter which funnel brought them in.

03

The result

Before handover, both paid funnels went through a full test purchase end to end - checkout, tag application, sequence entry, unsubscribe logic - confirmed live, not just checked in the workflow editor. A 30-minute handoff video walked through editing the HTML sections, swapping images, updating delivery page passwords, changing YouTube embeds, and editing the email sequences, so the system doesn't depend on me to keep running.

It's my second time working with Nusrat and she exceeded my expectations again. Both the visuals and the tech behind it - she thought of every detail. I feel proud, calm, and secure to launch. Thanks to her <3

Jeanett Haagh - Mindset & Energy Coach

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