Before
After
Ashley was selling The Threads Experiment, a $17 guide on Threads growth, through a Stan Store page that buried the offer inside dense paragraph copy with no clear breakdown and no single call to action. Before proposing any bigger funnel work, I rebuilt the sales page from scratch to show her what the same offer could do restructured properly.
Ashley's page read like a wall of text - the offer was good, but a visitor had to read every line to figure out what they'd actually get. In a market full of similar Threads guides, that's a hard way to stand out.
I mapped the competitive landscape first - Threads to Millions, Skool-hosted communities, GPT-prompt sellers - to see what was actually converting: clear "who is this for" sections, scannable offer breakdowns, a single CTA, testimonial-driven trust. Then I rebuilt Ashley's page in ClickFunnels using her existing brand colors, photo, and headline, but restructured the content into chunks a skimmer could follow: the problem (wrong time to post, broken algorithm), her three-step process (identify, diagnose, decide), a scannable breakdown of everything included in the $17 founding-edition guide (regularly $37), a "why this is different" comparison against generic advice, a personal-story section, a who's-this-for FAQ, and objection-handling callouts before the final CTA.
Ashley confirmed the structure landed - she said the layout looked great and only needed a few wording tweaks since she'd since simplified her own framework's language. I also handed her a funnel roadmap for what comes next: a free Threads-specific lead magnet ahead of the guide, a checkout order bump, a post-purchase upsell, and a future affiliate program modeled on what was already working for competitors.
The overall structure looks great - it's really pretty.
Ashley Stough - ASL Interpreter, Founder & Creator
