Jeanett's content existed entirely in Danish, so the goal was to build a structured English funnel framework she could populate herself without getting stuck on a blank page. Strategically placed copy prompts guided her through what to write in every section — turning the build process into a clarity exercise as much as a tech project.
A bilingual founder, a blank-page problem, a launch on the calendar. The funnel framework needed to be self-fillable in a second language — meaning the structure had to do half the writing.
Sales page architecture with copy prompts at every section: 'here's where you describe the transformation', 'here's where you address the objection'. Checkout and thank-you wired up. The framework was the deliverable as much as the design.
Jeanett finished her own copy faster than she expected — and got clearer on her own offer in the process. The funnel is hers, in her voice, on a structure that holds up.
Walkthrough
The sales page you created helps me get more clear on my offer — and I love how structured and streamlined it is.
Jeanett Haagh — Feminine Intuitions Coach & Healer, The Joy Healing Space
